Upstage was founded by creative professional Samantha. Samantha has over 6 years experience in theatre marketing, producing, and programming. Samantha has supported everything from local theatre events to major West End concerts, developing a deep understanding of what captivates audiences and drives engagement.
Upstage's journey began with a degree in Music, where a passion for performance naturally evolved into an interest in production and marketing. During the Covid-19 pandemic, Samantha offered graphic design, fundraising support, and strategic marketing guidance to societies and arts groups at a time when they needed it most. After graduating, she worked as Marketing Manager & Production Assistant for her local theatre, handling campaign planning, social media management, press coordination, and event promotion. During her time there she provided marketing support to acts such as Harry Hill, John Partridge, Aled Jones, Kerry Ellis, Ed Byrne, Mark Steel, Andy Parsons, Fairport Convention, and Craig Revel Horwood, to name a few.
After working on various freelance projects, Upstage was born. Recognising the growing need for reliable marketing and events management support among bands and musical acts. With performers busy rehearsing, touring, and creating, they often need someone to take that extra pressure off and manage their events with care and professionalism.
At Upstage, we ensure your vision shines while you stay focused on what you do best.
Julia Stevens (Chair, East Surrey Performing Arts)